But, more often than not, form letters need to be reviewed and customized before they are transmitted.
Case in point: the email I received from Beaverton Toyota.
- Hello Cory. The email address I provided to the sales person was firstname.lastname@example.org. And yet the letter is addressed to my husband Cory.
- I hope you are enjoying your new Prius. This would be a perfectly-fine sentiment to include in a thank-you letter, except for the fact that we hadn’t received our vehicle yet. It was still going through customs at the Port of Portland.
- I know I mentioned the Toyota survey... No mention was made of said survey.
- It wouldn’t have hurt to have employed the services of a professional copy editor. (And I thought I was hyphen happy.)
Note to self, the old adage is true: The devil is in the details.
Just a quick note – again – thank you for your business. I hope you are enjoying your new PRIUS.
Please call me – anytime – if you have any questions or concerns about your new vehicle and don’t forget to tell anyone you know that is in the market for a new or used car to give me a call.
If we are adding any items to your vehicle – and, you have not heard from our Service Dept within 7 days of purchasing, please give me a call.
I know I mentioned the Toyota survey that you will be receiving shortly, if you could take the time to complete it – it would mean a lot to me. If for any reason you feel we did not provide you with an excellent experience, please let me know before you answer the survey – to give me an opportunity to make it right.
Remember you do get the first 2 years of maintenance free with your purchase (Toyota Care). We have one of the best service centers in town with Wi fi, computers, kids area with movies, snack machines and free coffee and donuts. Here is a link to our service department website – add it to your favorites. When it’s time to schedule that appointment you’ll know where to start.
Enjoy your new Toyota – and, thanks for the opportunity to be of service.
Regards and drive safely,