Not everyone should be client facing

Some people, no matter their stellar brainpower, impeccable work ethic and fantastic sense of style, should¬†never¬†be client facing. I’m not saying you shouldn’t hire them. You’d be crazy not to.

They’re great hunkered down behind their computers, doing research and hammering out strategy. Most of the time they’re the work horses of great organizations. But you don’t want them interacting directly with your clients. Continue reading