You Have a Social Media Program

social mediaYou have a social media program whether you know it or not: People are talking about you. And they’re probably doing it online whether you’re there or not.

They’re talking about your products. They’re talking about your services. They’re talking about your customer service.

Your competition is most definitely talking. They may even be listening.

So what are you so afraid of?

Social media isn’t as scary as the gurus want you to think.

Every time I attend a business event I am inevitably asked what I do. “My passion is helping small businesses connect with their customers online and off using social media, blogging,…”

Her body shifts uneasily. There’s a measurable distance now between us. We’re both uncomfortable. Continue reading

Social media is for conversation, not broadcasting.

I read with interest the OregonOnline article, Small Business Owners Struggle to Turn Social Media “Likes” Into Sales. While there were some very good points made, I never felt like the writer pulled the piece together and and concluded with a valid point.

Good take-aways from the article:

  • Understand where your clients are spending their time. Spend time in that space with them.
  • Social media levels the playing field. Continue reading